What is the light phone

A simple, second phone that uses your existing phone number. Leave your smartphone behind and enjoy piece of mind.” – The Light Phone

This miniature phone is for minimalists, who want to minimize the addiction usage of social media. Live with less distractions. I just came up with that. But really, both our careers have been revolving around social media so much, I think I would welcome this phone into my life. Maybe.

Now how exactly is this phone supposed to do all that? What exactly is it? To answer that question, let’s move forward to their next reiteration (an Indiegogo campaign right now for The Light Phone 2) and explain what it is not. It’s not another smartphone that you stare at every 10 minutes. It’s not a phone that will allow you to do split screen to run two apps at the same time. It’s not a phone that you will use for HQ Trivia. This phone was purposely designed to be a very simplistic phone with the most basic functionalities:

Phone calls
Text messages
Alarm clock
Click here for current specs on the phone

So why in the world would someone want this phone? Well, people already have their reasons as the first Light Phone sold 10,000 units. One of the main reasons why folks would want this phone is to reduce phubbing, this is when you snub/ignore someone in favor of your phone. Sound familiar?

The above photos I stumbled upon their medium blog, which also includes their manifesto. They did a creative campaign that involved flyers – I love it. It reminds me of my college days of making zines and t-shirts. These flyers  were not branded, but rather used cheeky illustrations to convey a message to those “trapped” by their phones. They were vehicles to spread their message and ideas, it was to provoke thought on “who the hell made these?” or “what nut job would print these and put these up?!” Well, my previous graffiti writer life/person in me gives them props.

But there are two things I hope they can add to the “What it might do” list that still adds value, but keeps it simple:
Include a LED flashlight (I’m still scared of the dark).
The bevel edge can serve as a ruler (I measure things often).

About The Author

My previous life was spent in corporate social media marketing companies like NVIDIA and Monster Energy. You'll find me active on my social media channels @petersyravong

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